A large takeaway from 2020 is the circular movement connecting all points of our industry to those who depend on it. This has not only been spotlighted, but strengthened by measures taken to help counteract negative impacts of COVID-19. Among those ensuring this is Food Lion, which recently announced that it will donate 9.5 million meals to Feeding America® partner food banks throughout its 10-state footprint.
“Already on the frontlines of ensuring all of our neighbors receive the nourishment they need, our food bank partners are now faced with new challenges from COVID-19 such as increased demand for food, transportation, and volunteer shortages,” said Meg Ham, President. “At Food Lion, we’re proud to work with these incredible organizations every day, and we’re committed to continuing to help ease the additional burden felt by our food bank partners and ensure they can feed families counting on them for their next meal.”
Through The Faces of Hope campaign, Food Lion aims to help support kids and families impacted by the ongoing COVID-19 pandemic. This widespread, far-reaching effort will impact local communities across Food Lion’s 10-state service area and assist its 30 Feeding America partner food banks in meeting unprecedented demand as a result of the pandemic.
Starting this month and running through the end of 2020, this latest Food Lion Feeds effort includes four key components to nourish the company’s neighbors:
“Nourishing our neighbors is core to everything we do at Food Lion, and we recognize that this is an incredibly difficult time for many,” said Ham. “Our neighbors are counting on us more than ever, and we will do our part to bring meals and hope to families in need.”
The Faces of Hope campaign has multiple elements to assist food bank partners including volunteerism, funding to increase transportation capacity, and resources to support new school feeding distribution models.
According to a press release, this latest effort continues Food Lion’s goal of caring for the towns and cities it serves. Earlier this year, Food Lion donated more than $3.6 million to community partners to provide COVID-19 relief, including $3.1 million to food bank and medical research partners, and $500,000 in a partnership to support schools feeding children in need during the summer.
Deli Market News will continue to work to help highlight all the points connecting our industry, so stay tuned.