A major shift in the specialty grocery realm took place this week. Foxtrot and Dom’s Kitchen & Market announced they have agreed to merge, forming a new entity: Outfox Hospitality. The new company will be led by current Foxtrot Chief Executive Officer Liz Williams.
"Foxtrot was created with the vision of building a community of people who love to discover new and interesting products, either by gathering at our stores, or having them delivered from our user-friendly app—a goal we've proudly accomplished over the past 10 years," said Williams. "We're excited for this new venture with Dom's Kitchen & Market because we share a common mission of modernizing the way people shop. Merging our two brands will elevate the experience for our customers and move the retail industry forward."
Upon the closing of the deal, Williams will head all day-to-day operations for the company, with Don Fitzgerald serving as Dom's Kitchen & Market President and Chief Operating Officer through a transition period, a release stated. Mike LaVitola, Co-Founder of Foxtrot; Jay Owen, Co-Founder and Co-Chairman of Dom's; and Bob Mariano, Co-Founder and Co-Chairman of Dom's, will continue to hold advisor and board roles within the organization.
The merger is expected to close in the fourth quarter of 2023 and is subject to customary closing conditions. Financial details of the deal were not disclosed.
"Dom's has long admired the Foxtrot brand, viewing it as an industry trailblazer and a market disruptor," said Owen. "Our shared vision centers on bringing the convenience of a market together with the experience of a restaurant into hospitable spaces that are destinations in the communities we serve. We do this by curating high-quality goods, preparing expertly crafted meals, and delivering warm and friendly service."
Together, Foxtrot and Dom’s will continue to disrupt the food shopping and cafe landscape while redefining the neighborhood market with a multi-format and e-commerce experience built for the next-generation consumer. Currently, the combined brands have 34 locations in the Chicago, Illinois, and Dallas and Austin, Texas, markets.
To read more about the deal, click here.
Deli Market News will keep an eye on this newly formed retail chain, so stick with us.