Fratelli Beretta recently packed up its products and took a scenic trip across Southern California for its first roadshow. Hitting the aisles of Costco, the meat maven demoed how to use its range of high-quality offerings as it continues to expand its consumer reach and up basket share.
“Roadshows are a fun way to engage with Costco members in person as we showcase existing and new items,” explains Jerry Silva, Merchandiser Manager. “We love being able to interact and educate members on the details of our items and how we separate ourselves from the others; that way, they gain a better understanding of our techniques, process, and history while being able to purchase unique items that are not normally stocked every day.”
The company committed to three roadshows throughout the Los Angeles, California, area with the goal of making these events a regular part of its marketing strategy. As Jerry tells me, Fratelli used this first series of roadshows to test the waters before planning future demonstrations, especially after the success it experienced.
“These demos have shown us that the Italian Meat category is still hot,” says Jerry. “It was cool to hear shoppers complimenting our products in person, especially knowing that success with stock items easily opens the door to trying more of our offerings because they trust the quality they have experienced.”
Costco members at each location got to experience Fratelli’s Small Plates, Antipasto, Charcuterie, and Snacking products firsthand. They also got a taste of the company’s new Pancetta Diced Trio that just hit stores, which was used to cook up some delicious dishes to show off how it can be used in the kitchen.
Following this roadshow, Costco’s buying office will analyze the movement of the items it shared during its demonstration. If sales were strong, they could be placed in other locations for shoppers to enjoy.
Where will Fratelli Beretta make its next stop? Keep reading Deli Market News for updates.