Known as one of the best-selling chili lime seasonings across the United States and Mexico, it can be hard to believe Tajín’s trajectory and its symbiotic relationship with all things fresh. Now, family-owned snacking brand Fresh Cravings® is strengthening that bond with a pair of new launches that tap into a few furtive flavor trends: Tajín Chili Lime Hummus, along with the launch of Dill Pickle Hummus.
"Our team remains dedicated to delivering sought-after flavors and elevated recipes to our customers, and our collaboration with Tajín is yet another example of our commitment to pushing the boundaries of hummus flavor innovation,” Nicole Parker, President of Fresh Cravings, said. “We crave goodness in all that we do, and these new flavors underscore our brand’s mission to offer unique snacking experiences with high-quality ingredients, which can be shared during special moments with loved ones.”
The two newest hummus flavors are now available in the deli section of Walmart stores nationwide. They join an impressive portfolio of popular flavors including Classic, Roasted Red Pepper, Roasted Garlic, Honey Jalapeño, Mediterranean, Lemon Garlic, and Jalapeño Cilantro.
The Tajín Chili Lime Hummus delivers a unique twist on classic hummus, per a press release, bursting with Mexican-inspired spices, and infused with the bold and zesty flavors of Tajín’s Clásico Seasoning blend of 100 percent natural chili peppers, lime, and sea salt.
Fresh Cravings Dill Pickle Hummus, on the other hand, satisfies pickle lovers with classic hummus ingredients topped with a tangy dill pickle flavor and a hint of garlic.
The brand’s new hummus flavors include high-quality ingredients like chickpeas and savory tahini, resulting in a smooth, nutty flavor.
This is certainly an exciting pair of additions to expand the company’s and our industry’s flavor reach.