Expansion comes in many forms, but perhaps the most meaningful investments are those that companies make in themselves. The Fresh Market recently looked inward as it aims to expand operations, strengthening the roots it planted back in 1982. This week, the fresh-focused specialty grocer announced that it is investing $5.4 million into its hometown of Greensboro, North Carolina, as it expands its headquarters operations.
“Greensboro has been our home for the past 37 years, and we are thrilled to be able to make a long-term commitment to staying in this community and building on our vision,” said Larry Appel, President and CEO of The Fresh Market, in a press release. “We are excited to be able to unite all of our headquarters team members in one building and provide them with as welcoming a place to work as it is for our guests to shop in our stores.”
As part of its latest plan, The Fresh Market is consolidating its corporate headquarters operations from two separate buildings to one new, modern location in downtown Greensboro. The move will create 53 new jobs and support its footprint growth as it continues to enter new markets.
“We’re proud that The Fresh Market has chosen to expand its operations at home in Greensboro, where the company began as a single store and continues to grow,” said Governor Roy Cooper. “In this week of Thanksgiving, I’m grateful to all the hardworking North Carolinians who make up our workforce and help us attract great paying jobs like these.”
According to the press release, a performance-based grant of $500,000 from the One North Carolina Fund, which provides financial assistance to local governments to help attract economic investment and create jobs, will help facilitate The Fresh Market’s expansion in Guilford County. Companies receive no money upfront and must meet job creation and capital investment targets to qualify for payment.
The Fresh Market currently operates 159 locations across 22 states.
Stay tuned to see how this massive move plays out for The Fresh Market. In the meantime, check back with Deli Market News for the latest in retail.