A new retail alliance has come about for the foodies shopping at The Fresh Market (TFM). Southern cooking show host, entrepreneur, and cookbook author Vera Stewart has shaken hands with the retailer to bring season 12 of The VeryVera Show to retail locations across the country.
“We’re thrilled to have The Fresh Market brand represented on The VeryVera Show and look forward to seeing our products come to life through Vera’s recipes,” stated Kevin Miller, Chief Marketing Officer at TFM. “We know our guests trust us for the highest-quality products, and now they’ll be able to tune in and learn more ways to make everyday eating extraordinary and special occasions even more memorable.”
The release noted Vera Stewart’s cooking segment will be airing in 42 markets across the country. Each 30-minute episode of The VeryVera Show features engaging and exceptional guests, savory recipes, diversity in food preparation, delightful surprises, and lifestyle and entertaining tips for thousands of viewers of all ages.
Stewart will tap into her love of college football and guest host an upcoming Tailgating episode of TFM’s shoppable livestreams as part of the sponsorship. On October 12, guests can tune in and shop live while Vera shares some of her favorite recipes and tips on hosting the perfect Tailgating party and have a chance to win Vera’s cookbooks.
“As a loyal shopper with The Fresh Market since my local store opened, my visits have always felt like an experience,” said Stewart. “The layout of the store introduces a warm feeling and showcases the carefully selected brands and signature The Fresh Market products. The friendly cashier at the register makes the trip more pleasurable. Having The Fresh Market as a partner moving into Season 12 speaks to my own culinary journey, and I look forward to sharing my experiences and tips with our viewers.”
Season 12 of The VeryVera Show kicked off on August 26 and will feature episodes celebrating different seasons, holidays, special occasions, and more.
More retail partnerships are to come, so stay tuned for more updates.
