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Frieda's Supports Valentine's Day Sales With Cross-Merchandising Opportunities

Frieda's Supports Valentine's Day Sales With Cross-Merchandising Opportunities


LOS ALAMITOS
Thursday, January 6th, 2022

Although still a month away, love is in the air as Valentine’s Day approaches, meaning there is no better time than the present to start setting up merchandising displays. No matter how your shoppers choose to spend the holiday, one thing is certain—delicious, healthy food is always welcome, and Frieda’s has a creative seasonal strategy to highlight delicious crepes as a way to rack up register rings.

To help make your store a Valentine’s Day destination, Frieda’s suggests you encourage shoppers to make a delicious holiday breakfast by cross-merchandising crepes by the egg case, near sliced apples and cheddar cheese, or many other exciting places throughout the store.

Frieda's is employing a creative seasonal strategy, highlighting the versatility of crepes through in-store cross-merchandising and with signage showing recipes such as Frieda’s Strawberry & Chocolate hazelnut crepe cake

Frieda’s French-style crepes can also be displayed alongside tropical fruits such as bananas and pineapples, a press release noted. Think Bananas Foster or Pineapple Upside-Down crepes—the imagery alone will make your shoppers drool. Or, perhaps showcase tasty crepes alongside berries, whipped cream, Nutella, and hazelnuts with signage showing Frieda’s Strawberry & Chocolate hazelnut crepe cake.

When it comes to crepes, there is no limit to the amount of creative displays that can be created, and Frieda’s is here to help you get the ball rolling.

Frieda's
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