Gelson’s Markets has strategized to build customer loyalty, market share, and improve its company differentiation. Optimizing price and promotions, the retailer announced that it selected Clear Demand for its AI solutions.
“There is no doubt that our customers’ food buying habits and sensitivity toward price have changed,” said Ronald Johnson, Chief Information and Supply Chain Officer at Gelson’s. “Clear Demand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
According to a press release, Clear Demand’s AI Pricing and Promotion Management and Optimization products will manage the retail pricing strategies across Gelson’s 28 supermarket locations.
There are several innovations unique to the solutions provider, all of which promise to increase merchant and buyer productivity, accelerate strategy development, align prices with shopper demand, automate compliance, and reduce price management and staffing workload.
“Manual tools and spreadsheets can’t keep up. Retailers need the deep analysis and automation found within AI and machine learning solutions to remain competitive and relevant. Gelson’s is an innovator, delivering an impeccable shopping experience with localized assortments for their neighborhoods. We’re thrilled to work with this leading retailer on their price and promotion goals and deliver increased value for their customers,” said James A. Sills, Ph.D., President and Chief Executive Officer of Clear Demand.
As more shoppers struggle with inflated prices at retail, this partnership may be quite the boon for Gelson’s.
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