New strategies are the golden tickets to expansion in the retail sector, and Giant Food knows this well. The grocery chain recently announced a new shelf label program, leveraging its 164-store footprint to bolster the presence of minority-owned brands.
"Giant Food is proud to better highlight our diverse suppliers," said Ira Kress, President. "We're committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities."
Giant's new shelf labels will work to inform shoppers of products offered by Women, Black, Asian-Indian, Hispanic, LGBT, Asia-Pacific, or Veteran owners, according to a statement from the company. With this latest move, the retailer will showcase over 3,100 of its products created by 218 minority-owned businesses in Giant's portfolio of vendors.
The initiative comes as an integral new part of Giant's supplier diversity program. As the retailer moves forward, it is looking to develop strong relationships with minority-run and owned suppliers across the industry.
As Giant has also joined its fellow retailers in expanding its online ordering and convenient pickup and delivery options, the product labels will also be featured on the Giant Food website and Giant Food mobile app in 2021. Starting in the new year, the company plans to begin highlighting diverse partners on a new supplier page on its website through product spotlights and storytelling.
What other new strategies might Giant Food have up its sleeve? Stay tuned as we go in search of the answer.
