As the weather warms up here in the Northern Hemisphere, festival season is getting underway, and Good Foods is helping consumers join in the fun. The dip provider announced that it has partnered with hard seltzer festival Seltzerland as its official National Guacamole Partner. The duo began their nationwide tour in Austin, Texas, on March 4, and will make their way to other major cities throughout the rest of spring and summer.
“We are combining the ultimate trio of dips, chips, and sips by sharing our delicious guacamole and dips with Seltzerland attendees,” said Briana Voss, Senior Director of Omni-Channel Marketing for Good Foods. “This partnership taps into consumer insights which drove us to bring our flavorful, better for you dips to an audience who is aligned with our brand.”
Good Foods will sample its chunky guacamole at the CANtina presented by Good Foods alongside a ready-to-drink tequila seltzer or cocktail at the event. In select markets, VIP ticket holders will also experience a quesadilla station featuring additional Good Foods products. Wait…can I come?
A press release explained that attendees of Seltzerland spend the afternoon at each tour stop sampling more than 100 local and national hard seltzer brands, indulging in tasty food, and commemorating the day with swag and social media-worthy moments.
"We're so excited to bring the CANtina presented by Good Foods to life,” said Kate Levenstien, Chief Executive Officer of Cannonball Productions, Seltzerland’s organizers. “Their tasty guacamole and dips made with real, simple ingredients are the perfect complement to the seltzers and will enhance the Seltzerland experience."
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