Just in time to add some pizzazz to any holiday appetizer spread, Good Foods is revving its engine, ready to hit the road with a new ambassador to promote the brand. Joining the team is former professional racer Danica Patrick, who will partner with Good Foods for a series of activities and initiatives aimed at drawing consumer attention to its products on the shelf.
“Before we began our partnership, Danica was already a fan of Good Foods dips because of the high-quality ingredients and flavors,” said Mandy Bottomlee, Director of Content Marketing. “The partnership happened so naturally that we knew it was the perfect fit to benefit both our brand and hers.”
Patrick will leverage her popularity with sports fans to promote the brand in a variety of media appearances. This includes an upcoming commercial spotlighting Good Foods’ guacamole line, future trade shows, and social media support for upcoming brand promotions and giveaways, as noted in a press release.
Good Foods’ newest brand ambassador has posted several times on Instagram, making it known that her favorite Good Foods dips are the Plant Based Style Buffalo and Tzatziki dips as well as the brand-new Plant Based Spicy Queso Blanco dip.
Patrick was already seen repping Good Foods at one of the most-watched college football games of the season. At the Wisconsin Badgers game on September 25, boasting over 5.4 million viewers, Patrick sported Good Foods’ “Game Day is Guac Day” t-shirt on College GameDay and gave a shout-out to the brand as the “celebrity guest picker.”
Danica Patrick will continue posting updates via her social media accounts as well as on Good Foods' Facebook, Pinterest, and Instagram.
How will this partnership boost Good Foods’ status in the aisles? Keep reading Deli Market News for answers.