2025 is here at last, and with it will come a whole host of new trends that shake up the specialty food space. One company at the forefront of flavor innovation is Good Foods Group. Chief Growth Officer Shannon Maher sat down with me to discuss her predictions for the year ahead.
“Convenient, affordable, and versatile dips and spreads will continue to drive trends in 2025 as consumers look for products that meet multiple needs,” she began telling me. “Dips and spreads are showing value through several applications, such as snacking and as pre-made ingredients in recipes. Products like our 2 oz cups of Avocado Mash show versatility—perfect for everyday snacking, meal prep, or work and school lunches—providing an easy, time-saving solution that maintains great taste and quality.”
Shannon explained that as hosting trends continue to grow, pre-packaged dips and spreads are playing a key role in creating shareable moments with ease. Whether it’s assembling a quick charcuterie board, enhancing appetizers, or leveling up recipes, consumers appreciate that these products not only impress guests but also allow hosts to enjoy the moments themselves.
“Flavor innovation will continue gaining popularity as consumers increasingly seek indulgent, unique options that elevate their everyday snacking and meal experiences,” Shannon continued. “Consumers are drawn to unique flavors, particularly those that combine sweet and spicy elements. In response to this trend and our own research around this demand, we released a creamy and ‘swicy’ Cranberry Jalapeño dip in the fall of 2024 for the holiday season and just launched our new Spicy Southwest Guacamole, offering flavors that go beyond the ordinary.”
Additionally, bold and unexpected flavors like Good Foods’ Dill Pickle and Nacho Cheeze Chip Dips highlight the growing interest in trending taste profiles. As consumers look for ways to enhance recipes and snacks, they’re searching for products that provide both excitement and versatility, Shannon noted.
“At Good Foods, we remain committed to flavor innovation, staying attuned to consumer preferences and delivering dips and spreads that bring something new and flavorful to the table,” she said.
Shannon also told me that flexitarian diets are driving demand for versatile, flavorful options that cater to a variety of needs, including allergen-friendly and dairy-free choices, with and without protein. The flexitarian trend continues evolving as more consumers look for options that align with their dietary preferences without sacrificing taste or quality.
“At Good Foods, we’re proud to offer products that allow everyone to dip into something good. Our avocado-based products, like Chunky Guacamole and Avocado Mash, and our non-dairy dips, such as Dill Pickle and Nacho Cheeze Chip Dips, are perfect examples of how we’re meeting the needs of flexitarian consumers,” Shannon explained. “These options deliver the great taste and quality ingredients our fans expect, making it easier than ever to enjoy flavorful dips and spreads without compromise.”
In the year ahead, Shannon predicts that consumers will continue to find even more creative ways to use Good Foods products in 2025 beyond traditional dipping, like Dill Pickle Potato Salad. Dips and spreads are versatile ingredients that can elevate everyday meals. Consumers are incorporating these products into recipes to level up their dishes, using dips as salad dressings, sandwich toppings, or flavorful additions to bowls and pastas.
“At Good Foods, we’re all about bringing more good to more moments. Whether it’s a casual snack, a gathering with friends, or part of your everyday routine, our dips, guacamole, and spreads are crafted to help you dip into something good. Made with high-quality ingredients and free from preservatives or artificial flavors, our products deliver delicious flavors that fans know and love. We’re always keeping a pulse on the latest insights to guide our innovation and bring fresh, exciting options to consumers,” Shannon concluded.
More big things are coming from Good Foods in early 2025, so stay tuned. In the meantime, Good Foods products can be found nationwide at Target, Kroger, Publix, Costco, and other major retailers, making it easier than ever for consumers to dip into something good wherever they are.
