Newly appointed leaders are helping to drive the growth of the Good Foods brand. The dip maker recently unveiled the appointment of six CPG industry veterans, including two new customer development team leaders. Taking on new roles, Peter Flesvig has been appointed as Vice President of Retail Sales, while Renee Boardway will become Global Procurement Manager.
“I can’t wait to advocate for Good Foods and its mission with our valued retail partners and to help the company achieve new and exciting growth milestones,” commented Flesvig. “Together, we will inspire new and existing customers to make the world a healthier place.”
Flesvig will work at the helm of the retail sales team, spearheading Good Foods’ expansion across North America. He will also lead the strategy and execution of conventional, national, and mass retail partnerships, according to a release.
Before joining Good Foods, Flesvig held sales leadership roles at BetterBrand and PepsiCo. Throughout his 25-year career, he has developed a robust and diverse skill set in marketing, communications, client service, and operations.
Also joining the leadership team is Boardway, who will manage the Good Foods procurement team.
“Good Foods has a strong product portfolio and aggressive innovation pipeline,” commented Boardway. “I’m looking forward to collaborating with our supply base to optimize and transform our product sourcing without sacrificing quality, freshness, or flavor.”
Boardway will also work closely with the Good Foods team in Mexico to find synergies and develop global strategies to streamline procurement and other business operations. Prior to working with the company, she served as the Director of Purchasing at Woodland Foods, where she spent over seven years developing strategy, conducting risk assessments, managing supplier performance and inventory, and driving cost savings.
Following double-digit company growth and a strong innovation pipeline in 2022, Good Foods has hired four additional names under Senior Vice President of Customer Development Sales Matthew Newman. They include:
“Bringing good food to people everywhere is our mission as a brand,” Senior Vice President of Customer Development Matthew Newman stated. “Peter, Renee, and the rest of our teammates bring a wealth of knowledge and connections that will help us do that on an even larger scale.”
Congrats to all the newest members of the Good Foods team!
