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Grupo Bimbo Releases New Products

Grupo Bimbo Releases New Products

Wednesday, February 26th, 2020

Grupo Bimbo is getting its innovation gears churning—and just in time for the Natural Products Expo West in Anaheim, California. In addition to showcasing a few favorites and new additions from its most iconic lines, the bakery giant also announced an expansion to its foodservice line, according to a report by BritishBAKER. The new gluten-free products are part of Grupo Bimbo’s New York Bakery Co. brand and include a Plain and Seeded (with sesame, brown linseed, and poppy) bagel.

Grupo Bimbo expanded its New York Bakery Co. foodservice line with two new bagel products

Gluten-free is still one of the fastest growing trends, increasing by over 140 percent in the last five years. Whether it’s a dietary need or dietary choice, eating gluten-free shouldn’t mean consumers have to compromise on quality or taste,” said Becky Allen, Marketing Manager for New York Bakery Co, to the news source. “That’s why we’ve developed a gluten-free bagel that replicates the brand’s authentic flavor and chew, allowing operators to enhance consumer experience. These recipes are inspired by New York’s deli and have been trialed with coeliacs and gluten-free lifestylers to ensure they deliver on flavor and texture—giving us every confidence that they will perform well in a category that continues to go from strength to strength.”

The Rustik Oven™ brand will display its three distinct artisan bread varieties that are set to expand nationally in 2020

Meanwhile, at booth H234 over at Expo West, Grupo Bimbo will be collaborating with chefs who will be sampling consumer-favorite products from Oroweat® Organic, Arnold® Organic, Brownberry® Organic, The Rustik Oven™ and Sanissimo®. According to a press release, the preceding brands will also be debuting new items:

  • Oroweat® Organic, Arnold® Organic, and Brownberry® Organic will debut new bread recipes and packaging bringing consumers "Great taste that's sustainably baked!". The brand's combination of environmentally friendly ingredients and baking processes is what makes the difference, allowing its breads to be full of delicious flavors and nutrients. In addition to being USDA Organic, Non-GMO Project Verified, and Plant-based, the brand highlights additional sustainability achievements like renewable wind energy, reducing 30,000 lbs of plastic in the last year, and more
  • The Rustik Oven™ will display its three distinct artisan bread varieties that are set to expand nationally in 2020, including Artisan White, Sourdough, and Hearty Grains & Seeds that bring together the great taste and texture of handcrafted bread with the convenience of a bread that lasts.
  • Sanissimo® will feature its Salmas® and Salmitas™ oven baked corn crackers. Crafted from a simple recipe of three ingredients, Sanissimo® Salmas® and Salmitas™ are meticulously crafted with quality ingredients and just the right amount of flavor. They're gluten‑free, Non‑GMO Project Verified, and have no artificial colors, flavors, preservatives, or added sugars.

For more news ahead of our industry trade shows, events, and soirees, keep clicking back to Deli Market News.

Grupo Bimbo