Just this Tuesday, a highly anticipated launch came to fruition as Hy-Vee opened the doors to its first entirely reimagined location across its territory. The approximately 93,000-square-foot store offers a new dining experience with a large Food Hall, contributing to Hy-Vee’s investment of over $26 million to build, furnish, and stock the store.
“The Grimes Hy-Vee is our most innovative store to-date with state-of-the-art technology integrated into every department,” said Randy Edeker, Chairman, Chief Executive Officer, and President. “From unique lifestyle company partnerships to a world-class Food Hall and everything in between, this store was designed to provide customers with every offering, amenity, and convenience to make their lives easier, healthier, and happier.”
The store also offers amenities that the company has become known for such as a full-service bakery featuring artisan and specialty breads, patisserie, cakes, and a cake decorator station; a full-service delicatessen including shaved meats and cheeses, specialty cheese, and charcuterie; a full-service meat counter including a chef’s station, a dry aged steaks case, Chophouse, and packaged meats; and a full-service seafood counter with sustainable seafood options.
Additional in-store offerings include several non-food retailer kiosks as well as a Hy-Vee Wine & Spirits department featuring a walk-in beer cooler, walk-in humidor, and walk-in wine room.
All-digital shelf labels display product information and pricing, and more than 100 TVs feature Hy-Vee products, promotions, and services. Digital kiosks are also available for customers to order cakes and fresh prepared foods. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience, a press release notes. Other amenities include Hy-Vee Aisles online grocery delivery and pick-up service.
The store will carry about 100,000 items, including more than 10,000 specialty items. Overall, the new Grimes Hy-Vee also has created 400 local jobs, including 120 full-time positions.
Could there be whispers of another new format location swirling? DMN will keep our ears pressed to the wire and report back.