Hy-Vee is gearing up for the departure of a distinguished retail exec and industry trailblazer. After becoming the first woman President in the company’s history in 2022, Donna Tweeten is preparing to retire from Hy-Vee on January 24, 2025. During her tenure, Tweeten has guided Hy-Vee’s brand and image strategy, helping the retailer double the size of its grocery network.
Tweeten first joined Hy-Vee as Assistant Vice President, Communication in 2006 and was promoted to Assistant VP, Marketing in 2009. In 2011, she took over as VP, Brand Image, and later rose to VP, Marketing/Communications in 2013. The following year, Tweeten was named SVP, Chief Marketing Officer, before later being promoted to EVP and joining the chain’s Board of Directors in 2016. Later that year, she was appointed EVP, Chief Marketing Officer and Chief Customer Officer.
Tweeten then transitioned to EVP, Chief of Staff and Chief Merchandising Officer and was later promoted to EVP, Chief of Staff, and Chief Marketing Officer.
Jeremy Gosch, Hy-Vee’s Chairman and Chief Executive Officer, commented on Tweeten’s impact on the company.
“No one has shaped the Hy-Vee brand with such skill, precision, and creativity more than Donna Tweeten,” said Gosch. “Throughout her career, Donna has served as an innovator, trailblazer, and creative thinker in nearly every aspect of Hy-Vee’s operations. There’s no doubt that her influence will be felt across Hy-Vee for decades to come.”
According to a press release, Tweeten has been nationally recognized for her influence in the advertising and sports marketing industries, including being named a 2024 Champion of Change by ADWEEK and receiving Ad Age’s Leading Women Forward award. She also received FMI’s prestigious Esther Peterson Award for Consumer Service this year.
To read more about Tweeten’s indelible impact on Hy-Vee over the past 19-plus years, click here.
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