A new plant-based culinary experience is coming on the scene as Impossible Foods pulls back the curtain on a brand-new in-person foodservice concept: Impossible™ Quality Meats. Opened today, August 13, in Chicago, Illinois, welcoming consumers to come in and enjoy a variety of plant-based dishes.
“Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America,” said Peter McGuinness, President and Chief Executive Officer of Impossible Foods. “It’s been a natural evolution for us to create our own branded dining experience to showcase our delicious food. With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love—like nachos, smash burgers, and chili cheese dogs. Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple."
The restaurant is designed solely around the brand’s award-winning portfolio of plant-based beef, chicken, and pork products. The pop-up expands on the company’s already expansive foodservice footprint, adding to the over 45,000 locations across the United States that currently offer Impossible products.
As a press release explained, the newly debuted represents an extension of Impossible’s meatier brand identity, which was introduced in March of this year. The location will be open through the fall of 2024, with menu items such as the Impossible™ Chicago Style Hot Dog and Impossible™ Asian Style Meatballs.
Read more about the new concept here.
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