As someone who has used the Instacart platform a time or two, I can say for certain that it is a time saver for consumers. As the delivery maven continues to streamline its omnichannel experience, it recently made multiple changes across its Instacart storefront and Caper Carts.
“We’ve long believed the future of grocery—and commerce in general—isn’t online or in-store, it’s both. And now, more than ever, it’s being supercharged with AI,” said Asha Sharma, Chief Operating Officer. “We know that omnichannel customers in particular are more valuable to retailers, which is why Instacart is developing more solutions that help retailers serve their customers no matter how they shop. And, good data is the foundation for good AI solutions for retailers.”
Instacart Storefront works with retailers such as Costco, Price Chopper/Market 32, and Tops Friendly Markets. The new platform includes AI-powered conversational search, so customers can ask open-ended questions directly in the search bar on retailers’ storefronts. This capability uses OpenAI’s ChatGPT alongside Instacart’s own product data and more than 150 proprietary AI models.
Instacart is also introducing a new “In-Store” mode, which turns retailers’ apps into companions when customers shop in stores, according to a press release. Additionally, the Instacart Storefront includes new merchandising and marketing capabilities such as shoppable digital flyers, more self-serve capabilities, and better tooling and analytics.
Instacart also unveiled a number of new updates to its Caper Carts, which are already being deployed in stores across the United States by retailers such as Schnucks and Bristol Farms. They include:
For more information on the updates and comments from retailers, check out the press release here.
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