Consumers need not send out an SOS while they make plans for this holiday season, as Instacart has rolled out a campaign to ease their worries. The Holiday Rescue App campaign aims to streamline convenience for Instacart’s partners and the shoppers they serve.
"Instacart's breadth of selection from more than 1,400 retail banners enables consumers to shop all of their holiday needs, including last-minute ingredients, holiday decor, presents, Christmas trees, and spirits this Thanksgiving through New Year's Eve and beyond," said Jasmine Taylor, Senior Director of Marketing.” We know that unexpected curveballs are a constant during the holidays, so this campaign comes with a promise to save the day—and consumers' sanity. We're reminding busy families that we can rescue them all season long from the holiday madness."
The new campaign will run for seven weeks in the U.S. and Canada, highlighting how Instacart and the retailers it serves is the one-stop destination to account for holiday needs.
According to a press release, Instacart's retail co-marketing campaigns will all feature Holiday Rescue App messaging and creative showcasing the breadth of its retail banner assortment.
With the holidays fast approaching, we know how important the integration of efficient and attractive messaging is to boosting shoppers’ basket rings this November and December.
Deli Market News has you covered on the latest updates for this holiday season.