When I learned about pretzels in a new format, I just had to hear more! J&J Snack Foods is expanding its portfolio, introducing its new SUPERPRETZEL® Bavarian Soft Pretzel Sticks. This offering is now available at grocery stores nationwide at Target, Walmart, Winn-Dixie, Harris Teeter, Schnuck's, Jewel-Osco, Stop & Shop, Ingles Markets, Publix, Bashas’, and Giant.
"Our SUPERPRETZEL Bavarian Soft Pretzel Sticks have continued to be the leading soft pretzel breadstick in foodservice, and we're thrilled to now offer it in retail stores, allowing shoppers to bring this warm, tasty snack home to their families," said Joanne Mizner, Vice President of Marketing - Retail. "We know that consumers are eating at home more than ever, and we're excited to give them a fresh way to prepare their favorite restaurant-style foods at home. SUPERPRETZEL Bavarian Soft Pretzel Sticks can be enjoyed in its purest form, alongside a sweet or savory dip, or used as the base of a sandwich—the possibilities are endless."
These Bavarian-style soft pretzels have arrived in stores just in time for fall promotions, a press release pointed out. Paired perfectly with a warm, creamy beer cheese or spicy mustard and a chilled ale, the opportunities are endless to enjoy this restaurant favorite.
SUPERPRETZEL Bavarian Soft Pretzel Sticks are available in a 10-count package and are fully baked with no artificial flavors. The new product will join SUPERPRETZEL's portfolio of Soft Pretzel Twists, Bites, Filled Knots, SoftStix, and Mini Pretzel Dogs, currently available at all major grocery chains and at entertainment and amusement venues.
The new SUPERPRETZEL Bavarian Soft Pretzel Sticks, along with new Bavarian Hamburger Buns, will soon expand into the in-store bakery sections of supermarkets in 2024 in a new fresh-baked format.
Stay tuned for more product launches in the industry as we report.