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Kayco Spotlights Rebranding of Iconic Manischewitz ®Brand and Introduction of Tuscanini® Foods Brand at 2024 SFFS; Shani Seidman Comments

Kayco Spotlights Rebranding of Iconic Manischewitz ®Brand and Introduction of Tuscanini® Foods Brand at 2024 SFFS; Shani Seidman Comments


BAYONNE, NJ
Tuesday, June 18th, 2024

Kayco got its start in kosher foods and has emerged as a leader in the specialty sector. With an innovative brand portfolio, the company continues to impress. At the upcoming SFFS, it will be spotlighting the Manischewitz® and Tuscanini® brands, one of which underwent a rebrand and one that is brand-new to the Kayco family.

Shani Seidman, Chief Marketing Officer, Kayco"We are thrilled to unveil the new chapter in the Manischewitz brand's legacy," said Shani Seidman, Chief Marketing Officer of Kayco. "For generations, Manischewitz has been synonymous with quality and tradition in Jewish households across America. With this rebranding, we are not only honoring that heritage but also inviting a wider audience to experience the unique flavors and cultural significance of Jewish cuisine. Through strategic partnerships, product development, and marketing initiatives, Kayco is committed to ensuring that Manischewitz remains a cornerstone of Jewish culinary tradition while also embracing the evolving tastes of today's consumers."

The reimagined Manischewitz brand will continue to offer a diverse range of old and traditional products, such as Frozen Blintzes and Frozen Matzo Balls.

Kayco will be spotlighting the Manischewitz® and Tuscanini® brands at the SFFSThe company is also spotlighting its latest brand to the lineup: Tuscanini Foods, a purveyor of authentic Italian culinary items. According to a press release, the Tuscanini product line features a wide array of offerings, including olive oils, aged balsamic vinegars, artisanal pasta, traditional sauces, and frozen and refrigerated products.

Interested in learning more about each brand? Stop by booth #2546.

Kayco
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