As grocers seeks out expansion plans, they look to key partners to help them drive and deliver growth. Northwest Grocers (NWG) recently tapped KeHE Distributors as its primary distribution partner for natural, organic, and specialty products.
"Northwest Grocers is known for its strategic support of its members," said Gene Carter, KeHE's Chief Operating Officer. "KeHE was founded by a passionate grocer in service of the needs of other retailers. Almost 70 years later, we're even more dedicated to serving the unique, ever-changing needs of that customer base. This partnership will allow KeHE to collaborate with the NWG team in areas like supply chain and category management to drive growth and innovation for its members."
The four-year deal, a press release noted, will allow NWG members to leverage both KeHE’s national scope and its leadership in the specialty, organic, and natural categories.
"Northwest Grocers provides its members with best in class support for advertising, marketing, and promotional merchandising," said Stan Trask, President of NWG. "We are committed to bringing our retailers the best tools for supporting their natural, organic, and specialty product needs. Our partnership with KeHE unlocks the resources our independents need for an innovative full solution program that will provide them with the ability to drive sales and lead in this market."
KeHE's proven track record of bringing new and emerging brands to market will also increase the ability for NWG members to continue to be strong pillars of the communities they serve.
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