unearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olives
IDDBA - Growing the Future - Orlando, FL - June 2 - 4 2019
King's Hawaiian Announces Settlement of Second Lawsuit Against Aldi

King's Hawaiian Announces Settlement of Second Lawsuit Against Aldi


LOS ANGELES, CA
Tuesday, March 5th, 2019

I know the saying is “cheaters never prosper,” but copycats ain’t winners either. King’s Hawaiian reminded grocery chain Aldi of this fact after taking the retailer to court for the second time in three years on similar charges. This week, the Hawaiian sweet bread manufacturer settled its second lawsuit, which alleged Aldi infringed upon its property rights and iconic orange packaging.

John Linehan, President and CSO, King's Hawaiian"The King's Hawaiian packaging trade dress is one of our most valuable assets and King's Hawaiian has assembled a top-notch, two-firm legal team to protect and to enforce our intellectual property rights in the trade dress," King's Hawaiian President and Chief Strategy Officer John Linehan said, affirming that the company is pleased with the resolution of the lawsuit. "We have invested significant time and resources, and it is our intent that this legal team will vigorously pursue any infringement of our trade dress any time, in any place, and at any cost."

In its latest lawsuit filed in November 2018 in a federal court in Los Angeles, King’s Hawaiian accused Aldi of selling sweet Hawaiian bread stuffing mix in packaging that was “confusingly similar” to its own. According to a press release, the suit also alleged breach of the parties' earlier settlement agreement that had resolved a similar lawsuit King's Hawaiian filed against Aldi in Georgia in October 2015. While the latest lawsuit was settled on confidential terms, both parties made sure to confirm that Aldi will be changing its packaging for its Hawaiian bread stuffing.

King's Hawaiian settled its second lawsuit, which alleged Aldi infringed upon its property rights and iconic orange packaging

But this is not the first time King’s Hawaiian has caught a copycat by its toe, with Sprouts Farmers Market, Alpha Baking Company, and Pan-O-Gold Baking Company all trying to make off with King's Hawaiian look-alikes back in 2015, 2016, and 2018, respectively.

For more details regarding the case, click here.

Will more companies try to steal a key to King's Hawaiian success? Or will Aldi's latest attempt be enough to encourage more to try their hand at their own packaging creativity? Deli Market News will continue to keep you up-to-date.

King's Hawaiian


unearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olivesIDDBA - Growing the Future - Orlando, FL - June 2 - 4 2019

Have a new product, press release or story idea?

Let us know

In This Story


Our mouthwatering tale begins in the 1950's in Hilo, Hawaii. There Robert R. Taira, the Hawaiian-born son of Japanese immigrants opened his first bakeshop, Robert's Bakery, after graduating top of...

Cheese Industry Conference 2019 Seminars Focus on Export Trends, Market Strategies

Grow your business in markets abroad with the help of expert insights on trends and winning sales strategies from 2019 Cheese Industry Conference (CIC) presenters.
View Press Release

WCMA Supports Dairy Industry’s Future Leaders with Scholarships Worth $15,000

Each year, the association shows its support for the dairy industry’s next generation of leaders by announcing the names of this year's recipients.
View Press Release

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release