Back in October 2021, the Kraft Heinz Company announced its plans to acquire a majority stake in Companhia Hemmer Indústria e Comércio (Hemmer), a Brazilian food company focused on condiments and sauces. Recently, both companies revealed the deal has been approved and finalized without restriction by CADE, Brazil's Administrative Council for Economic Defense.
"This is an important move for our international growth strategy, which is focused on Taste Elevation—our portfolio of high-quality, delicious products that enhance the taste of food," commented Rafael Oliveira, the Executive Vice President and President of International Markets for Kraft Heinz, on the move.
Hemmer is a 107-year-old company based in Blumenau, Santa Catarina, and through its acquisition will expand Kraft Heinz's International Taste Elevation platform. The deal will also support the company's strategy to increase its presence in emerging markets.
As part of the acquisition, Hemmer will benefit from Kraft Heinz's distribution network and go-to-market model in Brazil, including in the foodservice sector.
"We are very excited about the completion of the deal, which furthers Kraft Heinz's plan to become one of the largest food players in the country, expanding our selection for our consumers," said Fernando Rosa, Managing Director of Brazil at Kraft Heinz. "This combination represents a tremendous growth opportunity for both companies, which are both built on the pillars of tradition, innovation, quality, superior ingredients, and flavor."
Where will Kraft Heinz expand next? Only time and Deli Market News will tell, so keep clicking.
