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Kraft Heinz Launches HEINZ® DIP & CRUNCH™; Ashleigh Gibson Discusses

Kraft Heinz Launches HEINZ® DIP & CRUNCH™; Ashleigh Gibson Discusses

Friday, May 13th, 2022

For many consumers out there seeking to differentiate their mealtimes, Kraft Heinz is looking to provide that experience. HEINZ® recently unveiled a new innovation to revolutionize burger eating experiences: HEINZ DIP & CRUNCH.

HEINZ’s latest product combines a mouth-watering sauce with crisp potato crunchers inside a two-in-one package for elevated burger eating anywhere, anytime. Consumers simply dip their burger in HEINZ sauce, then top it off with salty potato crunchers to add both flavor and texture to every bite.

Ashleigh Gibson, Brand Director, Kraft Heinz Company“Here at HEINZ, we recognize the magic in making memories on burger night thanks to the way our condiments uniquely elevate the classic burger,” said Ashleigh Gibson, Brand Director. “As we continue to reimagine mealtime, we’re excited to offer a solution for consumers looking for accessible dipping sauces and unique textures to help further embrace the fun of cooking and eating at home.”

With the debut of its newest innovation, HEINZ DIP & CRUNCH seeks to be the ultimate burger accouterments to take burger night to the next level. The new product is available in two tangy flavors, regular and spicy.

Kraft Heinz recently launched HEINZ® DIP & CRUNCH to revolutionize the burger eating experience

According to the release, HEINZ DIP & CRUNCH is the latest example of Kraft Heinz’s larger [email protected] transformation. A critical part of this strategy is to deploy an insight-based innovation engine that offers consumers the products, flavors, and formulations they want most. HEINZ DIP & CRUNCH was first offered as a test item in select West Coast Jack in the Box restaurants earlier this year.

Following a successful soft launch, the product is now available nationwide for purchase at Walmart, Meijer, Target, and Giant.

Be sure to stock up! With warmer weather comes the ol’ BBQ grill, and this item is sure to level up that burger experience.

Kraft Heinz