Aioli goes on every one of my sandwiches, so my delight at KRAFT’s latest product lineup was overwhelming, to say the least. The brand added five aiolis and sauces to its diverse product portfolio with its new Creamy Sauces line.
“In today’s world, we know the kitchen can be daunting for at-home cooks as culture holds them to impossibly high standards,” says Kaitlin Roe, Brand Director, KRAFT. “KRAFT Sauces aims to show the world that you don’t have to be a professional chef to make delicious food that feels good. With our new Creamy Sauces line, alongside our beloved existing offerings, KRAFT Sauces brings restaurant-quality depth, tang, and spice right to the refrigerator—empowering fans to be more adventurous in the kitchen.”
According to a press release, Creamy Sauces marks the first innovation line to launch under the new KRAFT Sauces rebrand, which consolidates all sauces, spreads, and salad dressings under one family for the first time.
The KRAFT Creamy Sauces line brings this fan-favorite sauce to home kitchens across the country, adding a punch of rich flavor to culinary classics. The lineup includes new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing.
Alongside the new product line, KRAFT Sauces launched its first logo change in ten years, as well as redesigned packaging and a first-ever unified brand platform - “It’s not art. It’s KRAFT.” As a press release outlined, the bold new packaging brings to life the unique and mouthwatering combination of flavors and food KRAFT encourages its fans to experiment with.
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