Kroger’s Cincinnati, Ohio, headquarters is gaining an innovative operational boost, as the retailer has announced its partnership with NVIDIA to bring forth a new AI lab and demonstration center. The goal of this partnership is to expand Kroger’s freshness initiatives, improve shipping logistics, and create a better shopping experience in stores.
“Our collaboration with NVIDIA supports Kroger’s ‘Fresh for Everyone’ commitment,” said Wesley Rhodes, Vice President of Technology Transformation and Research and Development at Kroger. “We look forward to learning more about how AI and data analytics will further our journey to provide our customers with anything, anytime, anywhere.”
The grocery chain will be utilizing AI-enabled applications and services to enhance its offerings, such as virtual models designed to accurately reflect store layouts and other operations, also known as twin store simulation, according to a press release.
Together, the companies will explore how NVIDIA technology can:
“NVIDIA and Kroger’s collaboration on AI and digital twins will further expand Kroger’s digital technology leadership,” said Azita Martin, Vice President and General Manager of Retail at NVIDIA. “Kroger already is delivering excellent customer experiences in stores and providing fast home delivery. With NVIDIA AI, shoppers gain more personalized experiences in physical stores and online.”
To find out more about this cutting-edge alliance, click here.
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