Marketing is a highly valuable resource for all operators who occupy the food space. Both buyers and suppliers are familiar with the value of a dynamic marketing program, and Kroger recently made a move to strengthen its own marketing arm. Kroger Precision Marketing (KPM) at 84.51° recently announced the appointment of Nancy Winé as the new Vice President of Advertising Sales. In her role, Winé has been tasked with overseeing the KPM media sales team across all regions and clients.
KPM launched just over two years ago. Powered by Kroger’s popular loyalty program, it avails a wide variety of advertising tools to reach potential customers while offering granular conversion tracking to measure success.
“I am thrilled to embark on this new chapter, applying my experience to drive the growth of this industry-disrupting platform,” said Winé.
According to a press release, Winé has over 25 years of leadership experience in media and digital commerce. She joins KPM from Amazon where she co-created the consumables vertical, which is now the largest advertising vertical at Amazon. Prior to Amazon, Winé served on the senior management team for Integer/ TBWA, where she launched and scaled Integer’s Digitail® practice across 600+ associates.
Throughout her career, Winé has a proven history of building high-performing sales teams while driving media advertising product innovation.
“Nancy was a natural choice for our team, with her strong track record of successfully partnering with CPG brands,” said Cara Pratt, Vice President, Commercial and Product Strategy for KPM at 84.51°. “Her wealth of experience and disciplined leadership are a perfect addition to KPM as we make the digital advertising industry more effective for CPG brands and increase the overall accountability for media investments.”
Winé holds a Master of Business Administration from Xavier University (Cincinnati, Ohio) and Bachelor of Arts in Journalism and Political Science from Indiana University (Bloomington, IN).
Keep an eye out for Nancy Winé as she works to beef up Kroger’s marketing program!