Fratelli Beretta - Over 200 Years of Bringing Families Together - For Passion - For Quality
Pizza Rings
WCMA - World Championship Cheese Contest 2023
Kroger's Chief Information Officer and Senior Vice President Yael Cosset Details Seamless Strategy and Shopping Trends at Groceryshop 2022

Kroger's Chief Information Officer and Senior Vice President Yael Cosset Details Seamless Strategy and Shopping Trends at Groceryshop 2022


LAS VEGAS, NV
Wednesday, September 28th, 2022

Opening its strategy playbook, Kroger’s Chief Information Officer and Senior Vice President Yael Cosset provided exclusive insight to attendees at Groceryshop 2022. The retail executive outlined the grocer’s approach to strategy and its “seamless ecosystem.”

Yael Cosset, Senior Vice President and Chief Information Officer, Kroger“We know our customers have different needs based on their daily lives, and the question becomes: What, when, and how? Our seamless ecosystem brings all of these factors together, without asking the customer to compromise on quality, value, or convenience,” Cosset shared. “Whether our customer shops for a last-minute dinner, their weekly shop, freshest ingredients at the right price, we provide [a] relevant and personalized experience.”

Hard to believe, but shoppers are shifting away from the habits they picked up during the pandemic, Cosset commented. A key shift the retailer picked up on is that shoppers are heading back to the stores for an in-store experience while also utilizing delivery and pick-up options.

At Groceryshop 2022, Kroger Chief Information Officer and Senior Vice President Yael Cosset outlined the retailer’s approach to strategy and its “seamless ecosystem”

Cosset noted that grocers need to make the transition from each option as seamless as possible, a press release remarked. With the convenience of choice alongside quality, Cosset stated that Kroger offers a great value to the consumer.

With this in mind, Cosset explained the importance of building a sustainable model to the customer. This is where the seamless ecosystem comes in, as Kroger continues to optimize stores and fulfillment facilities.

As consumers begin moving away from their pandemic habits, desiring in-store experiences again, Cosset stressed the need for retailers to make the transition as seamless as possible

On the other hand, the digital ecosystem is critical to customer satisfaction as well, with proximity to stores and immediate delivery being top of mind. Cosset also sees the continuation of the food-at-home trend during this inflationary period.

Click here to learn more from the man himself, and keep an eye on DMN for more retail insights.

Kroger
Topics: