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LaClare Creamery's Patrick Considine Discusses Positioning, Consumer Attention, and More

LaClare Creamery's Patrick Considine Discusses Positioning, Consumer Attention, and More


MALONE, WI
Tuesday, November 28th, 2023

Every holiday season becomes a competition between my sister and I. What competition do we hold, you might ask? Whoever can create the best cheese plate, complete with complimentary pairings and drinks. It’s a tall order, but it’s one that we look forward to every year. To make sure that holiday traditions stay alive and well, no matter what form they take, LaClare Creamery has got several strategies up its sleeve.

Patrick Considine, National Sales Director, gave me the details.

Patrick Considine, National Sales Director, LaClare Creamery“We work closely with our retail partners to make sure they have access to the latest and most sought-after products, positioning them as front runners for the holiday season. On the marketing side, we continue to drive the holiday demand with classic recipes and different ways to use our goat cheese throughout the season,” Patrick explained. “Charcuterie boards continue to be a popular choice for hosting and pretty much speak for themselves, so we want to give our customers new inspiration to incorporate goat cheese in their dishes and grazing boards to share with their guests.”

To capture consumer attention to those either new to the brand or new to the category, LaClare Creamery stresses the importance of leaning into what’s new and keeping shelves well stocked.

LaClare Creamery works closely with its retail partners to make sure they have access to the latest and most sought-after products, positioning them as front runners for the holiday season

“The biggest priority retailers need to have is making sure they have products on the shelves during the holiday rush. Most consumers don’t have time to shop around, and they want to make one stop for everything they need,” Patrick emphasized. “We are proud to offer a vast line of products that are expertly crafted to meet the varied tastes of our loyal customers and those who may not be as familiar with goat cheese. Within our soft cheese line, we offer some innovative flavors like Fig & Honey, classic flavors such as Rolled Cranberry Cinnamon, and premium flavors like Truffle.”

The 8 oz Rolled Cranberry Cinnamon goat cheese log is the company’s number-one selling holiday item, Patrick noted. The cranberries on the outside make it look very festive and apparently, it doesn’t last long on the holiday cheeseboard!

With holiday retail demand spiking, it’s important to have partners in your corner that understand the importance of quality and service. LaClare Creamery has that in spades.

Keep reading us here at Deli Market News as we continue to cover the latest in specialty.

LaClare Creamery
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