Lidl has La Louvière, Belgium, in its crosshairs as it plans for expansion. The retailer formed a new partnership with development agency IDEA and the city of La Louvière to begin the construction of its new distribution center, which will be operational by June 2022.
“This future project emphasizes Lidl’s growth in Belgium. In recent years, we have gained the confidence of consumers by offering them high-quality products at a very competitive price. And even now, we stick to the discount element, which means that we set up strict processes from A to Z,” said Julien Wathieu, Lidl Spokesperson. “We want to make shopping a pleasant experience and continue to offer our customers fresh products. That is why it is very important that the quality of our own logistics support is excellent. These are the objectives of this ambitious project in La Louvière.”
According to Lidl’s announcement, the new project is being built in the heart of Garocentre Magna Park and has a total surface area of 41,805 square meters (449,985 square feet). The new distribution center will also be accompanied by a 75 million EUR ($89.8 million USD) investment to further Lidl’s expansion plans in the area.
“This new distribution center, which will supply some 60 stores in the provinces of Hainaut and Walloon Brabant and in the Brussels Region, will extend over an area of 41,805 m2. In order to be able to store the fresh products and frozen products in optimal conditions, the new center will be equipped with a cooling and freezing area of more than 15,500 m2. In addition, loading and unloading will take place via 100 loading platforms. This new step is aimed at the further growth of Lidl in Belgium,” continued Wathieu.
The retailer’s new distribution center will also equip the company with the ability to store more fresh products to be sent out to its stores. Included in its plans are sustainable technologies that will benefit the future environment and Lidl’s commitment to an environmentally conscious future. The new features include:
With this new facility, Lidl will be hiring 12 new employees from around the region, with 235 workers associated with the construction of the distribution center in total.
As Lidl continues to build out its growth plan, Deli Market News will keep a pulse on the retail landscape.