Want to drive traffic through the deli department and beyond this season? So does trailblazer and flavor innovator Litehouse, as it secures sales for its retail partners. And timing is perfect because football is back. The company has announced the launch of its new Garlic Ranch and Caesar dressings to an already popular line of 20 oz Family Size Dressings & Dips. These delicious additions join Homestyle Ranch, Jalapeño Ranch, Chunky Blue Cheese, Thousand Island, to name just a few crowd pleasers
“As a category leader, we are focused on staying at the forefront of consumer trends by providing new flavor innovations and convenience, including value size products consumers are looking for,” said Heidi Wieber, Brand Manager. “Garlic Ranch meets that demand through a crave-worthy flavor combination, and it was a no-brainer to launch family size Caesar, as it is already a top seller in the 13 oz size.”
Let’s take a quick taste test—digitally. Featuring signature creamy ranch flavor with a bold garlic twist, Garlic Ranch is the perfect complement to veggies, salads, wraps, sandwiches, burgers, chips, pizza, wings, and a bevy of other game day foods.
As for the classic Caesar, not only is it one of the fastest-growing salad dressing flavors in the refrigerated salad dressing (RSD) category, but, thanks to Litehouse, it is now in a 20 oz bottle. With the ideal blend of garlic, Parmesan, and a touch of anchovy, this dressing has a multitude of uses that make it versatile and convenient.
These dressings come in an easy-to-use squeeze bottle and can be found in the refrigerated produce department at grocery stores nationwide and have an SRP of $6.99, according to a press release.
Value-size is the fastest growing RSD category, and the new Litehouse flavors will help drive continued category growth and retail sales. According to a survey outlined by Litehouse, 47 percent of consumers will consider buying larger-size salad dressing if it’s a flavor they like and use regularly. This insight is what helped inform the dressing maker’s newest additions to its lineup.
Football, dressing, and dip lovers are looking to you, retailers, to make their tables more inviting, tasty, and unique! And Litehouse has their ticket.