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Litehouse Launches Super Bowl Campaign

Litehouse Launches Super Bowl Campaign


SANDPOINT, ID
Thursday, January 23rd, 2020

There's only one play better than any that could happen on the field, and that's serving up a delicious spread at a Super Bowl party. Helping consumers with their touchdown-worthy spread is refrigerated salad dressing brand Litehouse. As part of its annual Big Game retail promotion, the company is bolstering its Homestyle Ranch and Chunky Blue Cheese dressings and dips and making sure that its fans’ favorite part of the party is the food they eat (second only to the actual game).

Camille Balfanz, Senior Brand Manager, Litehouse“Ranch dressing is one of the leading dips for game day snacks like wings, pizza, veggies, and chips, and this promotion will inspire consumers to create a winning Big Game snack spread—or help those who may have dropped the ball on grabbing the essentials at the grocery story,” said Camille Balfanz, Senior Brand Manager. “While ranch dressing is a fan favorite, our blue cheese dressing also drives the category in January and February. Retailers promoting with Litehouse see up to a 40 percent increase in sales, making this promotion a win-win for retailers and consumers alike.”

According to a press release, Litehouse is kicking off its “Game Day MVP” promotion on January 19, featuring 13 oz jars and 20 oz family size-squeeze bottles of Litehouse Homestyle Ranch and Chunky Blue Cheese. Litehouse’s Homestyle Ranch and Chunky Blue Cheese dressings are perfect for dipping, dunking, and drizzling, do not contain artificial preservatives, colors, or flavors, and are made without high fructose corn syrup or added MSG.

By bolstering its Homestyle Ranch and Chunky Blue Cheese dressings and dips, Litehouse is making sure that its fans’ favorite part of the party is the food they eat

Litehouse's big promotion will help consumers access discounted retail pricing, free Instacart delivery, game day recipe inspiration, a sweepstakes, and even free dressing deliveries in Seattle—since, according to a Litehouse study, ranch and blue cheese dressings are the two products most likely to run out on game day. Therefore, the company commissioned its #RanchtotheRescue Dressing Mobile to deliver free Homestyle Ranch and Chunky Blue Cheese dressings to eligible consumers in the Seattle area. On February 2, consumers in Seattle can tag Litehouse on Twitter, Instagram, or Facebook with their game day ranch SOS moment for a chance to receive a free dressing delivery from Litehouse during the big game.

From January 19 through February 8, consumers can visit the Litehouse website to enter the “Game Day MVP” sweepstakes for a chance to win daily prizes or the grand prize of $3,000. To learn more about the sweepstakes, promotion, and #RanchtotheRescue rules and eligibility, click here.

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