I’m all for lounging about in my yoga pants, and not actually doing any yoga in them. So when I heard that lululemon opened a new restaurant in Chicago, I was immediately intrigued. In true lululemon fashion, the restaurant offers more than just food; the 20,000-square-foot store is filled with a retail shop, two fitness studios, a meditation space, areas for visitors to sit and work, and a Fuel Space, the restaurant-meets-coffee-shop with a menu that will surprise you.
"We didn't want to take ourselves too seriously," VP of Experiential Retail Maureen Erickson said. "We know our guest—what they need today might look different from what they need tomorrow to live their best life."
Catering to the millennial crowd, the menu offers avocado toast, smoothies, and power bowls. According to delish, everything is made with fresh, in-season produce, and there's plenty of grass-fed meat and non-dairy milk for consumption. There’s also...less healthy options available as well, like chocolate-covered bacon on the snack menu; a cheeseburger topped with caramelized onions, applewood smoked bacon, and cheddar cheese; and even wine, cocktails, and beer. Overall, diners will see items that cater to every type of diet you can imagine, no matter the time of day: keto, paleo, Whole30, vegetarian, and etc.
Aside from the Fuel Space, the location will also provide classes seven days a week featuring HIIT, meditation, and of course, yoga. Two percent of all class fees will help lululemon’s partnership with I Grow Chicago while merchandise and gear are available as well to try on before purchase.
Will lululemon pave the way for more non-foodie brands to join the foodservice ring? Deli Market News will continue reporting.