Lunchables® have been a grocery store staple for as long as I can remember, luring shoppers with the promise of convenience and creative snacking. Now, the brand is expanding upon its flavor profiles with the addition of fresh fruit. In partnership with Fresh Del Monte Produce, Lunchables’ newest offerings feature pineapple, clementines, grapes, and apples.
“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, Director of Marketing for Lunchables. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”
The products debut just in time for back-to-school, featuring Turkey and Ham Cracker Stackers and some of Fresh Del Monte’s preferred fruit offerings. The products can now be found in the produce section of select grocery retailers in the South-Central region of the United States.
According to a press release, the new products are launching after a 500 percent increase in social media searches for “Lunchables with fruits and vegetables in the past year.”
Lunchables announced its entrance into schools with two products that meet National School Lunch Program guidelines earlier this year. The brand also has a focus on reducing sodium, sugar, and saturated fat; most recently, Lunchables reduced the salt and oil ingredients in its crackers.
“We see the partnership to introduce this evolution of Lunchables as a true game changer for children’s nutrition,” said Melissa Mackay, Vice President of Marketing, Fresh Del Monte. “By bringing together the freshness and quality that Fresh Del Monte fruits are known for with the convenience and fun of Lunchables, we have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations. It aligns closely with our mission to inspire healthy lifestyles and provide wholesome and convenient products to everyone.”
From hungry kids to fruit-loving adults, this offering is sure to appeal to a wide consumer base!
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