If one were to look up ‘growth’ in the dictionary, right now, they might find a description of Maine Crisp. In alignment with the opening of its new facility, the snack manufacturer has unveiled a packaging redesign as a means to capitalize on its increased production capacity and national retail and e-commerce growth.
“My mission is to create better products for people, and our new package design really highlights the sense of naturalness that I strive for,” explained Karen Getz, Founder and President of Maine Crisp. “We’ve pared down busier elements and focused on the story of buckwheat so consumers can be confident that they understand what we’re all about.”
The new packaging reflects the product’s delicious taste, clean label, and educates consumers about buckwheat, a superfood that is the foundation of Maine Crisp’s current and future products. According to a release, the redesign uses whimsical illustrations of buckwheat, a soft color palette, and a window to convey transparency. It was designed by Studio Linear.
Distribution of the company’s crisps in the redesigned packaging has already begun, though store shelves may not carry the new packaging for several weeks. The timing aligns with the grand opening of Maine Crisp’s new facility, accelerating the company’s national growth.
Located in Winslow, Maine, the 17,000-square-foot certified gluten-free facility enables Maine Crisp to launch new product lines and offer co-packing services to gluten-free food startups.
“We are beyond excited to have a new state-of-the-art facility to continue to offer our retailers and consumers our delicious crisps while preparing for our aggressive innovation plans to bring the healthfulness of buckwheat to new snacking and baking categories,” states Lewis Goldstein, Chief Executive Officer of Maine Crisp. “Moreover, this facility supports our mission to support Maine and its rural communities by providing good jobs that offer fair pay and benefits.”
How will Maine Crisp keep this forward progress rolling? Keep reading Deli Market News for answers.
