Consumers like to be inspired, especially when it comes to trying new foods and recipes. In order to spark conversion at retail, Maple Leaf Farms launched a consumer cookbook, Cooking Duck with Liv, that features popular consumer-friendly recipes from its social media channels. 
“Over the past several years, we really focused on sharing unique, but simple ways to enjoy duck at home on our social media platforms,” said Olivia Tucker Ruddell, Director of Marketing. “The feedback we have gotten is tremendous, so we wanted to share the most popular recipes in print format so consumers can easily prepare them for friends and family.”
The cookbook features everything from savory snacks and hearty family favorites to ethnic cuisine and entrees perfect for entertaining, a press release explained.
“If you have wanted to try duck but felt intimidated by the idea of cooking it at home, I’d encourage you to check out this cookbook,” said Ruddell. “It is packed full of duck cooking tips and delicious dishes that fit any occasion. Creating a cookbook to show how easy it is to cook with duck has been a dream of mine. It just another step I’ve taken to debunk the myth that duck is difficult to prepare.”
The full-color cookbook includes 25 different duck recipes accompanied by professional photographs of each dish and step-by-step instructions on how to cook duck breast, whole duck, and duck legs. Cooking Duck with Liv will be available for purchase at the company’s store and on its online store.
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