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McDonald's Pilots CosMc’s Cafe Concept; Chris Kempczinski and David Portalatin Share

McDonald's Pilots CosMc’s Cafe Concept; Chris Kempczinski and David Portalatin Share


NEW YORK
Thursday, December 14th, 2023

McDonald’s is eyeing the coffee space as its next point of growth, and the result is a creative new cafe concept. The foodservice operator recently announced plans for its new format, CosMc’s, which will offer indulgent, customizable caffeinated beverages along with some food options.

Chris Kempczinski, Chief Executive Officer, McDonald’s“One area of focus has been identifying ways for McDonald’s to participate in attractive and fast-growing categories…we’ve honed in on specialty beverages and coffee,” McDonald’s Chief Executive Officer Chris Kempczinski said during a recent investor event.

However, as the CNN notes, adding a plethora of customizable coffee drinks to the McDonald’s menu would slow down kitchen and service times and potentially confuse customers, leading to the need for a new, separate format.

The foodservice operator recently announced plans for its new format, CosMc’s, which will offer indulgent, customizable caffeinated beverages along with some food options

McDonald’s currently offers several coffee-based beverages on its menu, though the chain currently doesn’t offer the types of customizable espresso drinks, teas, and other beverages that have helped raise sales for places like Starbucks.

David Portalatin, Senior Vice President and Food Industry Advisor, Circana“There’s no category that has really performed better this year than specialty coffee,” said David Portalatin, Senior Vice President and Food Industry Advisor at Circana, who noted that sales of specialty coffee at quick-service restaurants have risen this year compared to last. Beverages are already a lucrative market, with the highly customizable coffee drinks becoming increasingly popular.

We are eager to see where this innovative concept expands to next, so be on the lookout for our next report!

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