Meijer is taking bold new steps to keep up with the competition in an ever-changing retail landscape. The grocer has been branching out into new markets, testing out new store concepts, and, most recently, testing an innovative new checkout format. After concluding its 15-month initiative to test the new checkout service, dubbed Shop & Scan, at all of its Midwestern stores, the retailer is rolling the program out to 44 more stores throughout Southeastern Michigan.
"As we've rolled the program out in six states, the response has been incredibly enthusiastic," said Stephanie Brackenridge, Director of Customer Experience. "Customers have appreciated the ability to have a choice in shopping how they want, depending on how their day is going. Many are finding the opportunity to personalize their store visit with a cell phone is a great way to save time and help avoid lines."
The new Shop & Scan service offers customers the opportunity to shop and bag items as they move through the store to avoid checkout lines. Shoppers must first download the free Meijer mobile app, and then they can scan the barcodes of the items they wish to purchase and bag their own groceries. Once their shopping is completed, customers can then scan their phone at a designated self-checkout lane and pay for their items.
According to a press release, the retailer’s mobile app has been downloaded more than 1.5 million times since its launch in 2018 in Grand Rapids, MI. Since then, the initiative has been expanded to other stores in Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin. Even more telling is that once the app was downloaded, over 80 percent of Meijer customers have repeatedly used the Shop & Scan service during their shopping trips.
The retailer reports that its customers responded particularly well to the service’s integrated shopping list, running total, and the ability to clip any available mPerks reward coupons for items scanned.
For consumers, it’s all about the options, and the retailer also offers Meijer Home Delivery and pick-up services in all 246 of its stores throughout six states.
Keep reading Deli Market News for more retail innovations.