This week, Mondelēz International took to Twitter to announce the launch of its newest brand: CaPao. And with plant-based anything trending well with every kind of consumer, it’s no surprise that Mondelēz International and its venture hub SnackFutures are getting in on the action in an innovative way.
“Innovation is one of the pillars of our growth strategy,” said Antoine de Saint-Affrique, CEO of Barry Callebaut, the manufacturer behind the CaPao brand. “Our unparalleled knowledge has enabled us to break new ground, unleashing the full power of the cacaofruit, which the Mayans cherished as ‘food of the gods.’ Today, we have again unveiled a world first with ‘Cacaofruit Experience.’ We are looking forward to starting a new journey with our customers and discovering the completely new range of applications that ‘Cacaofruit Experience’ and WholeFruit chocolate will make possible.”
The CaPao brand will feature two snack products, including the Smoothie Ball and cacaofruit Jerky strips—both of which will launch at select retailers in Los Angeles, California. On the foodservice side, the brand will also include the likes of WholeFruit Bold and WholeFruit Velvety.
On top of the plant power CaPao packs into its snacks, the line was also designed with the next generation in mind. Specifically, the Cacaofruit Experience taps into the whole fruit, utilizing all of its beans, nutrient-dense peel, and fresh juice, according to a press release.
“Our goal in R&D is to develop innovations that are on-trend, satisfy unmet consumer needs, and also taste great,” said Pablo Perversi, Chief Innovation, Sustainability and Quality Officer for Barry Callebaut. “WholeFruit chocolate scores on all three points. It will respond to the need of millennials and centennials for ‘healthy indulgence…’ Moreover, by using more of the cacaofruit and wasting less, we are also having a positive impact on the planet and its people.”
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