The snack category is one of the most expansive in our industry, encapsulating convenience, trends, and so much more. Navigating such a dynamic category requires expertise, something Mondelēz International has in droves. The brand recently revealed exclusive sector insights in its third annual State of Snacking™ report.
“Our State of Snacking report found that the definition of snacking is evolving among consumers globally, which is reshaping the meaning of snacking within people’s lives,” said Dirk Van de Put, Chairman and Chief Executive Officer. “Snacking is much more than a source of nutrition and indulgence; it also is a source of social connection and inspiration for broadened experiences. Notably, consumers continue to prefer snacking occasions throughout the day over traditional mealtime—as this growing behavior, accelerated by the ongoing pandemic, increasingly becomes part of daily life. That’s why we are proud to continue offering the right snack, for the right moment, made the right way.”
The 2021 State of Snacking report was developed in partnership with The Harris Poll and complements Mondelēz’s proprietary snacking insights, including macro trends informing the future of snacking. The report is derived from new polling research conducted among thousands of consumers across 12 countries. According to a press release, the findings demonstrate the expanded meaning of snacking in consumers’ lives.
This year’s report shows mindfulness and well-being considerations are increasingly important in snacking. The report also confirms that consumers prefer snacking as a regular eating behavior over traditional mealtime for the third consecutive year (64 percent today, up five percent since inaugural findings reported in 2019). This trend spikes among younger generations, with 75 percent of Gen Z replacing at least one meal each day with a snack.
“Consumers are becoming more discerning with their snacking choices as the trend toward conscious consumption grows, and we continue to find that balanced diets now often include a little indulgence for the majority,” continued Van de Put. “Consumers also expect to be able to get their snacks whenever and wherever they want. The findings of this report help inform our strategy so that at Mondelēz International, we can continue to anticipate and address the evolving tastes and preferences of the global consumer as a global leader in snacking.”
Consumers are seeking snacks that deliver a range of benefits beyond physical well-being and nutrition needs, with 85 percent of consumers now eating at least one snack for sustenance and one snack for indulgence each day. Nearly eight in 10 global consumers agree that some snacks should be just for enjoyment or satisfaction, without worrying too much about nutrition (79 percent). Additionally, 86 percent of consumers believe in the importance of control over their snacking choices through portion size options and ingredient transparency.
To access more findings from the report, please click here.
Insights are coming down the pipeline every day, and Deli Market News is here to bring you the latest.