MVP Dairy is only adding more fuel to the fire when it comes to upholding its purpose-driven business model. Recently, the 2020 Innovative Dairy Farm of the Year announced it has earned a B Corp ™ Certification from the nonprofit B Lab, joining an elite few with this title.
"As fourth generation farmers, we know the care we provide to our cows, land, and team members today can help create a more sustainable world tomorrow," said Ken McCarty, Co-Owner of MVP Dairy. "Using our farms to help strengthen our communities has never been more important, and we are incredibly proud to join a movement that holds businesses to a higher standard of accountability."
According to a press release, Certified B Corps are businesses that have opted to become part of a culture shift toward the concept of using business as a force for good, redefining "success" by using profits and growth as a means to help build a more inclusive, sustainable world.
To achieve the certification, companies undergo assessment reviews of every aspect of their business to verify it is working to uphold socially and environmentally conscious practices in its workforce and community. In addition, companies must complete a B Impact Assessment, which measures a company’s performance in governance, workers, customers, community, and the environment. Companies must earn an audited minimum of at least 80 out of 200, with MVP Dairy achieving a 106.3.
"We are a mission-driven family farm that constantly strives to improve our farming practices and how we do business," continued McCarty. "This designation demonstrates our on-going commitment to put innovation and progress over profit while helping us identify ways we can achieve more for our people and planet."
Alongside MVP Dairy, companies like Ben & Jerrys, Jeni's Ice Cream, Cabot Cheese, Danone North America all hold B Corp Certifications, showcasing how those in dairy are balancing financial success with social and environmental responsibility.
"It is more critical than ever that companies demonstrate their purpose in society, and joining Danone North America in the B Corp movement is a major achievement for MVP Dairy," said Emmanuel Faber, Chairman and Chief Executive Officer of Danone. "We believe that success in business can be redefined by building a more resilient economy that serves all stakeholders. As we continue our B Corp journey globally, as well as adopt the French 'Enterprise à Mission' model, we're focused on close collaboration with our partners to drive real, systemic change and create impact at scale."
Anthea Kelsick, Co-CEO of B Lab U.S./Canada, added, "We are proud to welcome MVP Dairy to the community of Certified B Corporations and celebrate its long-held commitment to using business as a force for good. Its regenerative and sustainable practices are exemplary, and its partnership with fellow B Corp Danone North America illustrates the power of responsible supply chains and mission-driven collaboration. As we've seen throughout the COVID-19 crisis, it's never been more important for businesses to work together to take action and lead the way in building a more inclusive and resilient economy."
As more companies join the trend to meet the highest standards of transparency and accountability, Deli Market News will continue to report.