If there is anything I have learned in my experience in the food industry, it is that hot dogs are synonymous with summers, grills, baseball, and now, maybe even France. New York-based Nathan’s Famous is taking a trip to France as it recently solidified a partnership with Tommy’s Diner Café, offering its iconic hot dogs in all locations across the country.
“Nathan’s Famous is known the world over, which is why we’ve had such great success in recent years growing in the Middle East, Asia, and Great Britain,” stated James Walker, Senior Vice President, Restaurants. “This new relationship with Tommy’s is a big step for us as we look to see that growth spread throughout Europe, and we’re excited that they are our first French outpost and will be one of the first internationally to have our foot-long hot dog.”
Tommy’s Diner, a 50’s throwback American diner, is based in France. With this new collaboration established, this marks the first time Nathan’s Famous is served in France, making a gateway for the supplier to continue its growth in Europe and beyond.
With this connection established, Nathan’s Famous has a ticket for the rest of Europe, hitting several trade shows along the way. According to the release, the hot dog purveyor will attend Franchise Expo Paris from September 26–29 (Stand: V85) and the International Franchise Show London, October 1–2 (Stand: US09). Nathan’s Famous will also attend Anuga, a leading global trade fair for the food and beverage industry, another first for the company. Visitors of the show can find Nathan’s Famous in Hall 9.1 at Stand B021, October 9–13.
“We’re excited to head to Cologne for the Anuga show as it’s one of the largest trade fairs for the international food industry,” continued Walker. “With so many vendors across a variety of product segments, we know it’s the perfect fit for Nathan’s Famous.”
Sounds like a busy road trip ahead for the brand! Keep an eye on all the movements and updates in the industry with Deli Market News.
