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Nestlé Brand Freshly Rolls Out First-Ever Plant-Based Meals Line; Mike Wystrach Explains

Nestlé Brand Freshly Rolls Out First-Ever Plant-Based Meals Line; Mike Wystrach Explains

Tuesday, August 10th, 2021

Freshly, a Nestlé division, announced a first-ever for the brand: the launch of its plant-based line. This includes six new plant-based meals featuring protein derived from–you guessed it—plants!

Mike Wystrach, Founder and Chief Executive Officer, Freshly“We’re thrilled to provide our customers with a convenient way to incorporate minimally-processed, plant-based meals into their routines,” said Mike Wystrach, Freshly Founder and Chief Executive Officer. “We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.”

Developed with a flavor-first approach, the line provides a new category of meals to Freshly users, a press release explained. Offering a mix of plant-based twists on classic comfort foods and globally inspired cuisine, the launch combines Freshly’s commitment to innovation with ongoing consumer and industry-wide demand for plant-based meal options.

Nestlé brand Freshly has launched its first-ever plant-based line featuring six new meals with protein derived from plants

The Purely Plant menu includes:

  • Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam and Summer Veggie Sauté
  • Unwrapped Salsa Verde Burrito with Purely Plant Crumbles
  • Indian-Spiced Chickpea Curry Bowl with Basmati Rice, Lentils, and Veggies
  • Farmstead Veggie Baked Pasta with Seasonal Veggies and Creamy Marinara
  • Buffalo Cauliflower Mac & Cheeze with Garlicky Broccoli
  • Middle Eastern Falafel Bowl with Garlicky Tahini Sauce and Whole Grains

The company noted that since the onset of the COVID-19 pandemic, more than 60 percent of consumers say they are working toward a more plant-based diet, with industry sales surging to $7 billion. Sixty-five percent of Freshly customers self-identify as flexitarians, which the company takes to mean that the desire to incorporate more plant-based foods into weekly meal plans has skyrocketed.

Will we see even more companies take the plant-based route? We’ll be here to report.