Freshly, a Nestlé division, announced a first-ever for the brand: the launch of its plant-based line. This includes six new plant-based meals featuring protein derived from–you guessed it—plants!
“We’re thrilled to provide our customers with a convenient way to incorporate minimally-processed, plant-based meals into their routines,” said Mike Wystrach, Freshly Founder and Chief Executive Officer. “We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.”
Developed with a flavor-first approach, the line provides a new category of meals to Freshly users, a press release explained. Offering a mix of plant-based twists on classic comfort foods and globally inspired cuisine, the launch combines Freshly’s commitment to innovation with ongoing consumer and industry-wide demand for plant-based meal options.
The Purely Plant menu includes:
The company noted that since the onset of the COVID-19 pandemic, more than 60 percent of consumers say they are working toward a more plant-based diet, with industry sales surging to $7 billion. Sixty-five percent of Freshly customers self-identify as flexitarians, which the company takes to mean that the desire to incorporate more plant-based foods into weekly meal plans has skyrocketed.
Will we see even more companies take the plant-based route? We’ll be here to report.