To successfully lead a brand that is responsible for creating delicious and alluring better-for-you chocolate, one must consider themselves an expert in snacking. Luckily, a professional snacker has taken the reigns of several crucial operations as Nibmor recently announced the appointment of Prabha Cheemalapati as its new Chief Executive Officer.
“I am beyond excited for the opportunity to turn Nibmor into a household name,” said Cheemalapati. “I am a pro-level snacker with a sweet tooth, so there couldn’t be a better combination of experiences for me than snacking chocolate. I’m proud to be running a company with such a strong ethic to bring better-for-you foods to the market.”
In her role as CEO, Cheemalapati will take over the business at a time of immense growth for the chocolate brand, as the company looks toward an impactful year led by a strategic rebrand, according to a company release.
Cheemalapati has over two decades of industry experience, much of it falling in the better-for-you food and beverage space. Most recently, she served as Vice President of Marketing at Danone North America, where she was the main business lead for many of the company’s successful brands like Light & Fit and Two Good, as well as Light & Free in Europe.
“It was clear from the moment that Prabha began working with us on Nibmor that she was the right person to take this business to the next level,” said Marcel Bens, Managing Partner and Chief Operations Officer of Emil Capital Partners. “She’s a natural team builder and an excellent operator. The work she’s done to modernize this brand and highlight its impressive list of credentials gives us confidence in her vision for Nibmor.”
As Cheemalapati settles into her new role, the chocolate connoisseur is getting ready to unveil several new strategies to attract consumers, including a rebrand of its current products in a playful new packaging.
The company will also be launching a marketing campaign to celebrate the guilt-free chocolate eating experience that Nibmor makes possible.
Congratulations to Prabha Cheemalapati on her new appointment!
To find out where these exciting new strategies lead the brand, keep reading us here at Deli Market News.