Get ready with me! If you are an active user of social media, you may be well familiar with this popular phrase and online trend. With over 110 billion views on TikTok alone, the trend gives a unique look at creators’ daily routines and choices—and noosa yoghurt is making sure it is a part of that routine. Created in partnership with lead agency Butler, Shine, Stern & Partners (BSSP), the brand debuted a new social activation launched with initial posts on TikTok and now Instagram.
“Our goal for noosa was to make it part of people’s morning routines,” explained Jimmie Blount, Creative Director, BSSP. “Our thought was to lean into the GRWM trend on social—intercepting people where they start their mornings, on their phones. Collaborating with our partner agencies, we were able to find the right influencers, making noosa part of a whole lot of folks morning routines.”
Additional content is set to join the social media activation this month, with videos making their debut on noosa’s social channels. To amplify its brand strategy, noosa has teamed up with TikTok influencers Lauren Norris, Allie Appleton, Nicole Doyon, and Vicky Conroy, as well as Ally Love.
According to a release, this select group of trendsetters have each received their very own branded noosa mini fridge, to store their favorite morning snack—the perfect touch to their morning routines. With the help of these new fridges, the content creators are highlighting the ways noosa yoghurt can fit into any morning routine.
In the campaign’s second wave, Ally Love—Peloton instructor, Chief Executive Officer of Love Squad, host of Netflix’s Dance 100, and more—will be amplifying the GRWM campaign while Voco shares the love by hosting a giveaway featuring one-of-a-kind mini fridges on noosa’s social media channels.
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