As a big fan of oat milk, this latest news announcement piqued my interest. It was announced that Oatly Group AB is launching two new innovations in the United States: Unsweetened Oatmilk and Super Basic Oatmilk. Formulated to check different nutritional boxes, the products deliver the same delicious Oatly taste consumers know and love.
“At Oatly, we believe that products should serve both people and the planet well. With this in mind, changing the food system requires a mass shift away from dairy,” said Mike Messersmith, President, Oatly North America. “That’s why our new oatmilks were crafted to cater to different consumer preferences, like less calories, no sugar, or fewer ingredients. Ultimately, the biggest impact we can have as a business is to convert cow’s milk drinkers into oatmilk buyers.”
Oatly Unsweetened and Super Basic build upon Oatly’s existing U.S. lineup of non-dairy milk alternatives, including Oatly Original, Full Fat, Low Fat, Chocolate, and Barista Edition oatmilks. According to a press release, all of these have the same creamy taste, frothy feel, and functionality as cow’s milk.
The new products are as follows:
“Launching these new innovations gives consumers even more choice as we continue to encourage the switch to oatmilk and drive Oatly’s ultimate mission,” said Leah Hoxie, Senior Vice President of Innovation, Oatly North America. “As oatmilk continues to move into the mainstream, now more than ever we see people unwilling to sacrifice great taste for dietary preferences—they're looking for both. Our U.S. R&D team spent nearly a year perfecting both of these oatmilks to strike this balance and complement the rest of our portfolio.”
Oatly Unsweetened and Super Basic are sold in 64 oz chilled cartons and can be found at retailers nationwide, including Albertsons, Publix, Sprouts Farmers Market, Target, and more over the coming months.
Keep reading Deli Market News for more specialty innovations.
