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Old Croc Rolls Out Spreadable Port Wine Cheddar; Ken Meyers Shares

Old Croc Rolls Out Spreadable Port Wine Cheddar; Ken Meyers Shares


CHATHAM, NJ
Monday, November 13th, 2023

The cheese category is one that maintains a strong hold on consumers and their shopping baskets. With uses continually expanding beyond the cheese case and traditional charcuterie and snacking occasions, cheesemakers like Trugman-Nash are doubling down on portfolio versatility and flavor. The company’s Old Croc brand has unveiled an alluring product expansion, drawing consumers in with the newest addition to its line of spreadable cheeses.

Enter Spreadable Port Wine Cheddar.

Ken Meyers, President, Trugman-Nash“Port Wine offers a valued addition to the line and represents a significant opportunity for us in this category,” shares Ken Meyers, President of Trugman-Nash. “Consumers are looking for exciting new flavors and culinary experiences, and this product delivers on that demand.”

The new Spreadable Port Wine Cheddar offering is a natural addition to the Old Croc line of spreadable cheddars. It’s made with the company’s popular Australian Aged Cheddar Cheese and is produced with 100 percent Cheddar cheese.

The product also offers a longer shelf-life in the deli case, as it can be enjoyed up to one year from the date of manufacture.

Old Croc has unveiled an alluring product expansion, drawing consumers in with the newest addition to its line of cheeses: Spreadable Port Wine Cheddar

“Port Wine Spreadable Cheddar is very versatile. In addition to the usual charcuterie boards and everyday snacking with items like crackers and baguette, it’s perfect for use as a culinary ingredient in recipes, like spreading on grilled cheese or paninis,” Ken adds. “As a sandwich spread, it goes great with chicken, ham, or turkey. Displaying it in the deli department near ingredients like jams and spread and pestos or other cooking ingredients encourages a whole new use beyond cheeseboards.”

I, for one, am eager to get my hands on this enticing new product, and I can bet your shoppers are feeling the same excitement.

For more brand insights and merchandising tips, stay here on the pages of DMN.

Old Croc
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