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Organic Valley Releases New Products

Organic Valley Releases New Products


LA FARGE, WI
Tuesday, September 15th, 2020

In today’s hurried lifestyle, “quick and easy” has been the go-to option for me, especially when it comes to breakfast. So, imagine my delight when I come across, Egg Bites and Smart Eggs™, Organic Valley’s newest products, and the answer to a quick and easy meal for retailers to promote. With protein-packed options in a convenient package, I reached out to Dan Kubiak, Brand Manager, to find out more about this organic offering.

Dan Kubiak, Brand Manager, Organic Valley“Our Egg Bites are one of the only nationally available organic egg bites on the market,” Dan says. “Depending on the flavor, a combination of eggs, cheese, or meat from our farmer-members is used to make these egg bites! Aesthetically, the Egg Bite Caddy also does a great job of communicating what is in each bite.”

Consumers are always on the lookout for something convenient and healthy. These Egg Bites provide just that with an indulgent twist, starting with organic free-range eggs from the cooperative’s small, family farms and are made with 100 percent organic ingredients, featuring Organic Valley eggs and cheese and Organic Prairie meat.

 Egg Bites and Smart Eggs™, Organic Valley’s newest products, are the answer to a quick and easy meal for retailers to promote

Each two-bite, 4-ounce package of Egg Bites contains 14–16 grams of protein with less than 250 calories, attractive numbers consumers can get behind in the recent health-forward momentum. As the cherry on top, these products also bring convenience for health-conscious consumers. Pop them in the toaster oven or microwave, and they’re ready to eat in as little as 90 seconds. Perfect on their own for a low-carb or Paleo diet, these Egg Bites come in three delicious flavors:

  • Uncured Ham & Swiss
  • Sausage & Pepper Jack
  • Feta & Chive

The new Egg Bites are now available with an SRP of $3.99 a pack and come in 8-unite case caddies while the Smart Eggs are available to order, in 6-count containers at $3.29 SRP with 12 packs a case, and 12-count for $5.99 with 15 packs a case. Both options come in Large and Extra-Large sizes.

“Our distribution is national,” Dan explains. “We have full distribution starting to pick up at Whole Foods Market and expanding to several regional natural-based grocery stores over the next several months.”

Organic Valley’s two-bite, 4-ounce package of Egg Bites contains 14–16 grams of protein with less than 250 calories

With eggs playing a common staple in most consumers’ refrigerator, putting this product in your refrigerated section will bring repeat traffic and sales as shoppers continue to cook and bake from home. A great way to bring in shoppers looking for healthier, fresh egg choices is with Organic Valley’s new Smart Eggs, organic eggs containing 225 mg of Omega 3—three times more than standard brown eggs. The hens that produce Organic Valley’s Smart Eggs receive supplemental, certified organic flaxseed, which contains the beneficial omega-3 essential fatty acid DHA.

Fuel your cases with this protein-packed partner and consumers will keep coming back for more. For more updates in the industry, keep checking back to Deli Market News.

Organic Valley
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